Search results for " Brand"
showing 10 items of 170 documents
The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is c…
2011
Hybrid Work: Gen Z Expectations and Internal Employer Branding Implications
2022
Gen Z – also known as ‘Generation Z’ or ‘iGeneration’ born between 1997 and 2009 – has been hit the hardest by the pandemic and remote work. Whilst the global workforce will include nearly 27% of Gen Z by 2025, it appears essential to address their needs and preferences. This chapter provides new Gen Z white-collar workers’ insights hitherto scarce in research – comparably to those of Gen Z students – to help understand how to motivate, engage, and develop them. In particular, Gen Z's values and expectations for hybrid work emerge from 15 qualitative online interviews leveraged to advance recommendations to enhance internal employer branding – that is branding intended for the organisation’…
Politiskā zīmola veidošana – partiju un kandidātu centrētas pieejas Latvijā
2021
Ar politiskās zīmolvedības palīdzību dažādas partijas var izcelties attiecībā pret saviem sāncenšiem un efektīvāk veidot attiecības ar saviem vēlētājiem. Politiskajā zīmolvedībā tiek izmantotas partijas un kandidāta centrētas pieejas. Latvijas politiskajām partijām ir raksturīgs augsts mainīgums – tām ir īss mūžs un uz katrām vēlēšanām tiek dibināti jauni politiskie spēki, kā arī vēlētāji savā balsojumā ir nepastāvīgi. Šādā situācijā politiskā zīmolvedība var palīdzēt partijai konkurēt ar saviem sāncenšiem. Maģistra darba pētījuma ietvaros tika veiktas padziļinātās intervijas ar politiķiem un ekspertiem, kuri ikdienā nodarbojas ar politisko partiju komunikācijas īstenošanu. Pētījumam tika u…
I meccanismi del potere. Queimada
2016
La genesi di Queimada, le suggestioni del ’68 e la parziale delusione di Pontecorvo di fronte ad alcune premesse in parte frustrate. La necessità di coniugare la narrazione al passato per parlare del presente. Ancora uno sguardo sul colonialismo. La contrapposizione tra i personaggi di William Walker di José Dolores, e tra i rispettivi interpreti: la preparazione accademica di Marlon Brando contro l’istintivo naturalismo di Evaristo Márquez. Il discorso sulla rappresentazione e sulla messa in scena, metaforizzato dalla duplice dicotomia Walker/Dolores e Brando/Márquez. Problemi distributivi con la United Artists. Un’accoglienza critica controversa e una tardiva rivalutazione.
Art branding i jego rola w działalności muzeum - na przykładzie Muzeum Uniwersytetu Opolskiego
2018
This paper discusses the question of building the awareness and strengthening the positive image of the brand of the Museum of Opole University in the local community. The main goal is to become familiar with the process of evoking in visitors’ minds certain associations and emotions unambiguously identified with a positive image of the brand of the Museum and the University. A separate section has been dedicated to the analysis of the relationship between the historic building of the Collegium Maius, where the Museum is located, and the exhibition space endowed with the proper graphic layout referring to the history and culturally active role of the University. The paper discusses the form…
Latvijas zīmolrade Eiropas Savienībā
2019
Pētījumā analizēts institūciju ieguldījums Latvijas zīmolradē. Valsts zīmolrade ir process, ar kura palīdzību var radīt, novērtēt, pārvaldīt un uzraudzīt valsts tēlu. Galvenās institūcijas, kas atbild par Latvijas tēla veidošanu, ir Latvijas Institūts un Latvijas Investīciju un attīstības aģentūra. Pētījuma mērķis ir, pamatojoties uz teorētiskās literatūras un gadījuma analīzi, izpētīt, kā institūcijas Latvijā veicina Latvijas zīmolradi. Darbā autore atklājusi un analizējusi zīmola fenomenu, valsts zīmolrades koncepta izcelsmi un pašu konceptu, veikusi gadījuma analīzi, izmantojot dokumentu analīzi un Latvijas Institūta izveidoto simtgades informatīvo materiālu “Latvia 100 snapshot stories”…
Customer-Brand Relationships in the Context of Digital Brands
2022
This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult customers. The data collection was conducted in 2021 by interviewing fourteen Finnish adults aged 22-31 years. The findings categorize the customer-brand relationships into four relationship types, according to the relationship strength from weak to strong. Brand liking lacks emotions and is characterized by low commitment towards a digital brand. Brand attachment includes having a slight barrier of digital brand replacement, and emotions towards the brand are weak. Brand lovi…
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
2018
Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem
Modelli colturali sostenibili per le produzioni orto-floro-frutticole di qualità
2008
Il concetto di sviluppo sostenibile si è articolato nel tempo, integrando l’idea di sviluppo socialmente accettabile e compatibile con il mantenimento degli equilibri ecologici e la economicità dei processi produttivi. La salvaguardia dell’ambiente e della salute umana, l’uso razionale delle risorse naturali e degli input tecnici, il mantenimento di elevati e stabili livelli economici di crescita ed il rispetto dei principi di equità sociale, sono i paradigmi della sostenibilità dei processi produttivi, anche in agricoltura. In un contesto di economia globalizzata, che di fatto ha creato le condizioni di estremo disagio delle economie agricole più deboli e che comunque ha reso più aleatorie…
An empirical assessment of employer branding as a form of sport event sponsorship
2019
Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach. This study developed a set of hypotheses, which were tested in the context of a business-to-business multinational organization’s sport event sponsorship project. Empirical data were collected from 716 employees of the case company after the sponsorship project was complete. Findings. The results support all the hypotheses and reveal that a sport event sponsorship project can act as a means to achieving EB goals in the investigated context. Research limitations/i…