Search results for " Marketing."
showing 10 items of 1502 documents
Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire-Based Approach
2016
The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the …
Viral marketing through e-mail: the link company-consumer
2013
Purpose – The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate individuals to forward such messages to others. Design/methodology/approach – The paper presents exploratory research to approach the nature of the viral process and descriptive research for testing the proposed hypotheses. Findings – The opening of an e-mail is determined by the value that an individual may perceive that the message might contain. Forwarding of the message is determined by its opening, and by the individual's perception about the value of the message it may provide to others, besides the…
The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective
2020
This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…
Greenfield or M&A? An institutional and learning perspective on the establishment mode choice of Chinese outward investments
2020
Abstract We develop and test a model of Chinese greenfield investments using institutional and learning theories. Both the host country institutional context and the firm's international characteristics affect the establishment mode. Using 152 Chinese emerging market multinationals (EMNEs) with 401 subsidiaries distributed in 26 countries from 2003 to 2013, we build a database of 284 pairs of host country/Chinese firms to test two hypotheses. We find that, first, governance environment affects the establishment mode: greenfield investments are preferred over acquisitions in relation-based host markets, and M&As are preferred in rule-based countries. Second, the depth of Chinese EMNEs' inter…
Management of Distribution Risks and Digital Transformation of Insurance Distribution—A Regulatory Gap in the IDD
2021
The Insurance Distribution Directive (IDD) aims to regulate insurance distribution in the EU regardless of distribution channels and means. Although new technologies affect insurance distribution, the IDD does not explicitly regulate this digital transformation. Insurers and intermediaries must comply with detailed business conduct rules that aim to counteract distribution risks. However, the IDD exempts ancillary insurance intermediaries from its scope when they meet certain conditions. The article highlights the regulatory framework on insurance, requiring insurers and intermediaries to address distribution risks, and analyses how this exemption affects the management of distribution risk…
The Trust of the Information from Employer Rating Platforms
2017
Employer rating platforms are an important source of information for potential candidates to collect and provide information about the employer. The information is beneficial and different to official company information. The research investigates the reasons to use employer rating platforms by individuals. Trust is important for the exchange of information and use of employer rating platforms. The analysis of empirical data obtained in survey has been done with indicators of central tendency or location. For empirical data analysis it used ANOVA, t-test and Spearman correlation coefficient to investigate the significance of differences in evaluations between demographic groups. The researc…
Graphical models for estimating network determinants of multi-destination trips in Sicily
2017
Abstract This paper proposes a two-step approach for analysing the main determinants of multi-destination trip behaviour. It is based on a combination of graphical models and of a multinomial logistic regression model; the aim is to analyse direct and indirect effects of a wide set of tourist- and trip-related characteristics on multi-destination trip behaviour. Empirical data have been derived from a frontier survey of approximately 4000 incoming tourists in Sicily (Italy) at the end of their trip. Results suggest that multi-destination trips depend directly on the length of stay, the number of previous visits and motivation for the trip, and only indirectly on the interview month, travel …
RELATIONSHIP MARKETING ON THE INTERNET: BUILDING A LONG-TERM RELATIONSHIP WITH CUSTOMERS
2018
The purpose of the study is to find out the main approaches to the relationship marketing on the internet that could help companies to build a long-term relationship with their customers. Principal objectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimension. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and practical. Using results companies will be able to share their customers seeing at what stage they are loca…
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dal…
2011
The concept of integrated marketing communications (IMC) has been recognized as a key factor in the marketing literature. Boosted by advancements in information and communication technology (ICT), IMC has received considerable attention during the past decade. The purpose of this research is to study in greater detail the IMC and ICT concepts in the tourism sector, specifically in hotels. The empirical study was conducted in 17 high-class hotels in Dalmatia, the largest region on the coast of Croatia. Descriptive statistics analysis showed a high degree of IMC and ICT implementation in Dalmatian first-class and luxury hotels. Moreover, the ICT application increased with the hotel category, …
Performance Outcomes of Turnover Intentions in Temporary Organizations: A Dyadic Study on the Effects at the Individual, Team, and Organizational Lev…
2017
This research examines the link between turnover intentions from temporary and permanent organizations and how both types of turnover intentions affect employee performance at an individual, temporary and permanent organizational level. Using dyadic data from 253 team members and their supervisors we find that turnover intentions from temporary organizations significantly enhance turnover intentions from permanent organizations, which leads to decreasing performance at all three levels. A moderation analysis suggests that companies can reduce detrimental effects of turnover intentions from temporary organizations by providing transparency and possibilities to participate in staffing process…