Search results for " leisure"

Sun & sea tourism: Fantasy and finance of the all-inclusive industry

2016

Brand love is all around: loyalty behaviour, active and passive social media users

2019

This study posits that the satisfaction derived from a visit to a theme park triggers positive emotions which, in turn, impact on revisit intention, word-of-mouth (WOM) and electronic WOM (eWOM), t...

Total Quality Management

1999

Eight hotel managers in Valencia, Spain, identified what criteria they considered important for a hotel's TQM program. Those findings were then compared to the results of standard EFQM studies (European Foundation for Quality Management), and the differences noted and analyzed. Given the categories of leadership, policy and strategy, personnel management, resources, and processes, hoteliers rated "resources" as far and away the most important factor relative to the others, and, surprisingly, rated "personnel management" and "leadership" as relatively unimportant. By comparison, EFQM studies ranked those same factors in this order, from most to least important: processes, leadership, policy…

The Importance of Internal Resources and Capabilities and Destination Resources to Explain Firm Competitive Position in the Spanish Tourism Industry

2015

This study draws on the Resource-Based View to analyze the effects of distinctive competences in tourism firms and location in a tourism district on competitive position, and explores the moderating effects of the tourism destination. Multiple linear regression was used to test the research hypotheses on a sample of 1019 Spanish tourism firms. Results reveal that financial resources and dynamic and production capabilities favor a better competitive position for tourism firms in general; however, coordination and marketing capabilities are key factors for firms embedded in a tourism district, while dynamic capabilities have a negative effect in this case. Copyright © 2015 John Wiley & Sons, …

Tourism Development: Concepts and Issues

2015

The central issues proposed revolve around the concept of development itself, which has evolved from mere economic growth to a more “holistic” definition encompassing social, cul- tural, political and environmental aspects. The volume chooses to concentrate on development strategies, that is, the means of improving the development process through a specific “ideol- ogy”, since development, as often argued in the book, is a value-laden concept. If tourism can and is to be an agent of development, the book then clarifies the theoretical stands behind the term “development”, as well as the ideology behind the strategy leading to tourism develop- ment. The issues discussed in the book therefore…

Limitations of Cross-Cultural Customer Satisfaction Research and Recommending Alternative Methods

2004

SUMMARY Cross-cultural research in tourism is receiving increasing attention from academics. Little, however, has been done with regard to the assessment of cultural differences in tourist satisfaction. Research in tourism marketing has recognized the need for further research in cross-cultural satisfaction research, and specifically, in equivalence issues regarding the measurement of tourist satisfaction. Consequently, the aim of this conceptual paper is to focus attention on the importance of exploring cross-cultural differences in customer satisfaction research. The principal contributions are three-fold: (1) to emphasize the significance of exploring cross-cultural differences while att…

The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market

2004

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first establishes specific conceptual and methodological approaches, to enable us to rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then applies this methodological proposition to a number of destinations in the Caribbean, focusing on the case of Cuba from an important tourist‐origin market for this destination, Spain.

Paradoxes of postmodern tourists and innovation in tourism marketing

2018

Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.

Challenges of tourism development in winter sports destinations and for post-event tourism marketing: the cases of the Ramsau Nordic Ski World Champi…

2013

Previous research on winter sport destinations which have hosted big sport events suggested that there is a gap between the relevance of the systematic considerations of the specific challenges of tourism destination marketing and common practice. The study therefore investigates through individual interviews with key stakeholders (1) the level of agreement with central theoretical statements among stakeholders and key decision-makers at the Austrian destinations Ramsau (a traditional Nordic destination) and St Anton (a traditional Alpine destination) and (2) the relevance of this knowledge to the practical work of the key decision-makers at the destinations. The results show that there is …

Investigación internacional en marketing turístico: análisis de contenido sobre temas y metodologías

2008

Con los objetivos de (1) determinar los temas más recurrentes en la literatura de marketing turístico y su ámbito de aplicación, intentando identificar futuras líneas de investigación, y (2) analizar la orientación metodológica de los mismos, se realizó una investigación centrada en el análisis de contenido de 269 artículos de marketing turístico publicados en las principales revistas internacionales especializadas en el periodo 2004-2006. Los resultados obtenidos por tres jueces independientes destacan el papel central del comportamiento del turista, siendo las estrategias de marketing el segundo tema más estudiado. En cuanto al subsector, casi la mitad de los trabajos de marketing turísti…