Search results for " relationship management"
showing 10 items of 85 documents
Towards a more dynamic stakeholder model: acknowledging multiple issue arenas
2010
PurposeThe purpose of this paper is to suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward “issue arenas”, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations (PR) is broadening beyond the traditional relationship management to issue arena monitoring.Design/methodology/approachThe paper takes a theoretical approach with six axioms suggested.FindingsSeveral central theories of corporate communications are combined with issues management and stakeholder theory to argu…
Information and communication technologies in rural hotels
2010
There is a consensus about the beneficial effects of the applications of information and communication technologies (ICT) in several business contexts. Rural tourism companies have embraced these technological advances that have made a positive contribution to their quick expansion in recent years. Nevertheless, some technologies have received scarce attention from rural accommodation managers. The aim of this paper is to generate a conceptual framework on ICT development in the tourism market and, in particular, in rural accommodations. Thus, we aim at providing an overview of the main technological developments applied in this sector, analysing the level of ICT implementation in Spanish r…
The effect of buyer specific-monitoring procedures on buyer control in dynamic supply chain links
2015
Based on transaction cost analysis (TCA), resource dependency theory (RDT), and supply chain management literature, this study explores the effect of buyer-specific monitoring procedures on buyer control in industrial buyer-seller transactions, particularly in relation to how environmental uncertainty affects the buying firm's ability to exercise control over the supplier firm. The research design is based on primary data from a survey of 168 industrial buyer-seller relationships which map a broad set of dimensions of the economic transactions and structures in these business-to-business relationships. The empirical findings provide support for the hypotheses, and demonstrate that the effec…
Formal Contractual Agreements: A Transaction Cost Study of Tanzania Firms
2011
This is exploratory study that aims at examining formal contractual agreements for firms in Tanzania using Transaction cost theoretical approach. Transaction cost studies have rarely being done on firms in Africa and Tanzania in particular. Sampling frame used is from Tanzania revenue authority records for registered business 2008-2010. The study is centered on business - to business buyer -seller relations. Primary data were collected from buying side of this business relationship. Random sample of n =150 buyers were contacted through telephone calls and questionnaire were delivered personally. The response rate was about 65%. The findings suggest Transaction cost theoretical framework to …
A new communication approach for customer relationship management in the hotel industry
2014
“Visas uzņēmējdarbības pamatā ir attiecības. Uzņēmumam tikai tās saviem klientiem jāpadara uztveramas un jēgpilnas - ar nosacījumu, ka klienti to vēlas” (Grönroos 2007, 24 lpp.). Uzņēmuma spēja palielināt apgrozījumu, izmantojot efektīvu vadību attiecībās ar klientiem ir ļoti svarīga, lai pārvarētu ekonomisko nenoteiktību visā pasaulē. Jaunās digitālo mediju īpašības kopā ar milzīgu alternatīvo paņēmienu klāstu saziņai ar klientiem ir radījušas vadītājiem un akadēmiķiem gan iespējas, gan problēmas (Winer, 2009, 116. lpp.). Lai veiksmīgi realizētu klientu attiecību vadību, ļoti konkurētspējīgu tirgu, pieredzējušu un prasīgu klientu un pakalpojumu nozares specifikas dēļ viesnīcu uzņēmumiem ne…
Klientu attiecību pārvaldības sistēmu ieviešana MVU
2019
Pastāvot intensīvai konkurencei un ekonomiskai liberalizācijai, veicinot individuālas iniciatīvas un privāto sektoru, kā arī cenu liberalizācija kā svarīgs un papildinošs globalizācijas apstākļi un saskaņā ar jauniem datiem, mārketinga pieeju piemērošana ir neizbēgama bez efektīvas mārketinga. organizācijas var tikt pakļautas lieliem zaudējumiem, kas varētu izraisīt bankrotu un izstāšanos no tirgus. Vairāku desmitgažu laikā daudzi mārketinga jēdzieni un termini ir uzticējuši to kā galveno elementu organizāciju panākumiem un stratēģijām. Šie termini ir pazīstami tādiem mārketinga profesionāļiem kā klientu apkalpošana, klientu attiecības, lojalitātes klienti un, visbeidzot, klientu attiecību…
Classification of Target Markets and Features of Segmentation in Marketing Places
2008
This paper examines target markets and the strategy of marketing places as an economic instrument directed to the development of countries, regions, cities and towns. The authors give a classification of potential target markets of a territory and their characteristics on an example of Latvia.Markets’ segmentation for realizing the strategy of marketing places is of great value as it allows concentrating activity on the most perspective directions of territory development and on methods of particular group attraction. It gives an opportunity to work with separate categories of consumers, to make marketing policy more direct and more expressive, to promote competitiveness of a territory and …
Suppliers and Strategies for Upgrading in Global Production Networks: The Case of a Supplier to the Global Automotive Industry in a High-cost Location
2009
The paper analyses the possibilities for a Norwegian supplier incorporated into global production networks in the automotive industry to perform knowledge upgrading and innovation activity. A consistent finding is that different departments of the supplier are parts of different types of global network. The serial production of the supplier is distinguished by quasi-hierarchical governance by customers and by lean forms of work organization in the production that stimulate continuous, incremental upgrading of the production process. The development department has network relations with customers and learning forms of work organization, which triggers production and functional upgrading. The…
Comparing the Capabilities of Mobile Platforms for Business App Development
2015
Businesses increasingly embrace the possibilities of mobile computing. While there is broad advice for app developers in general, development of apps for enterprises is hardly covered. Business apps support internal processes and contribute to customer relationship management. The heterogeneity of platforms for mobile devices makes development difficult. At the same time, companies seek to support several platforms with their apps to maximize customer acceptance and to support the platforms best suited for their employees. Aiming at improving the knowledge on business app development, we present a framework for assessing mobile platforms. For this purpose, we have developed a distinct set o…
Médias sociaux et gestion de communautés - applications dans le domaine de la gestion de la relation client
2018
Customer relationship management (CRM) is a term that emerged in the middle of the 1990's, and that is often used to describe computerized tools that provide services to consumers before, during and after a sale.These consumers have followed the transformation of the Web that has happened in the last few years, where each user becomes a supplier of content using tools like, amongst others, social networks by sharing resources, content, and annotating. General use social networks, such as Facebook or Twitter, are now used daily by a very large number of users.Companies have to follow this evolution and include social networks as a new communication channel in order to interact with their cli…