Search results for "Consommation"

Quand l'offre muséale fait écho aux grandes tendances de consommation

2008

A conclusion is widely shared by the professionals of cultural sector: the consumers' motivations have changed and especially, their relation with the cultural products and services. This article seeks to analyse different trends applied to museums in order to improve the understanding of this "new" cultural audience. We define and illustrate by innovative practices each seven consumption orientations. Finally, each tendency is evaluated by professionals of this cultural field.

An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments

2006

This article is intended to enhance our understanding of the consumer experience within the cultural domain. The analysis of arts and culture consumption is based on a paradigm founded on the theory of value, which, in turn, underlies the notion of the consumer experience. By investigating the field of museums and monuments, the authors validate this experiential approach to the consumption value of arts and culture. They recommend that, since a theatrical setting elicits emotional and ludic reactions in individuals and entails visitor participation, attendance at museums and monuments could be increased by means of “theatricalizing” – or adding a show-oriented dimension to the consumer exp…

La gratuité des musées et des monuments, côté publics.: Représentations, projets d'usage et comportements des publics.

2006

De l'expérience en « hyperréalité » à l'expérience en « hypermonde » : élucubrations suite à une Odyssée ethnomarketing et introspective à Las Vegas.

2007

Las Vegas propose un environnement hyperréel et réenchanté qui en fait un terrain d'observation particulièrement pertinent pour analyser et approfondir les comportements de magasinage. L'immersion pluridisciplinaire de chercheurs et professionnels pendant une semaine d'observation de ses structures commerciales et de divertissement a permis d'enrichir l'approche des dispositifs expérientiels et la mise en oeuvre de l'hyperréalité, lesquels sollicitent les capacités cognitives et émotionnelles des individus et favorisent leur désinhibition, notamment dans des dynamiques micro-groupales. Sur cette base, cet article suggère un élargissement de la notion d'expérience en « hyperréalité » à celle…

Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue

2006

Because of the abundance of offerings, the question of positioning with regard to live performances is becoming increasingly crucial for managers in the cultural sector. The authors address this issue by proposing original means of differentiation that managers can use in order to reinforce the identity of their offerings. The authors point to the need for analysis of the relationship between the public and the spectacle (central focus of positioning), highlighting the various facets that structure this positioning. They then examine the interaction between the public and the cultural venue (peripheral focus of positioning). Such a framework of consumption experiences offers promising solut…

Techniques culinaires et confort en bouche chez la personne âgée

2020

Culinary processes and food comfortability in an older population Aging is often accompanied by oral impairments, including the loss of teeth and a decline in saliva flow. These changes can lead older people to avoid the consumption of foods that are difficult to chew such as meat. This may consequently increase the risk of sarcopenia (loss of muscle mass, strength and performance) as well as the risk of protein-energy undernutrition in this population. In order to compensate the decline in oral health observed in older individual and to maintain meat consumption, we assessed the impact of four culinary processes (cooking bag, tenderizer, marinade and low-temperature cooking) on the percept…

Spectacles vivants, logiques de consommation et construction d'expériences : le paradoxe d'une offre à la fois unique et plurielle

2005

Competition speed, operational difficulties, larger targets constraint the living spectacle market to move towards a better understanding of its audience in order to increase the frequentation of the broadcasting places. In this study, we show that the professionals are confronted to a multiplicity of valorisation behaviours and logics of consumption. Consequently, we consider various marketing strategies for the organizers to construct the consumption experiences through single (in terms of event) as well as plural offers (several facets).

L'Expérience de Consommation de Spectacles Vivants : de Nouvelles Perspectives de Recherche

2002

Faut-il opposer plaisir ou santé quand on parle d'alimentation ?

2018

National audience

Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venue

2006

Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solut…