Search results for "Satisfaction"
showing 10 items of 1427 documents
Vers une clarification théorique de la notion de valeur perçue en marketing
2012
International audience; La valeur perçue par les consommateurs occupe une place significative dans les réflexions actuelles des praticiens et des chercheurs en marketing. Cependant, la diversité des recherches et l'absence d'un cadre théorique unifié nécessitent un travail de clarification. Cet article propose ainsi d'identifier, à partir des définitions et approches de la valeur, des critères de classification et de caractérisation de cette notion. Puis, la comparaison avec d'autres concepts proches amène à resituer la valeur perçue au sein d'un réseau de relations. Enfin, les implications managériales, liées à l'analyse de la valeur perçue, sont soulignées.
Customer perceived value, satisfaction, and loyalty: the role of willingness to share information
2016
This study proposes and tests an integrative model to examine the relationships among customers’ willingness to share information, satisfaction, perceived value, and loyalty in a retailing context. This study extends research on customers’ willingness to share information from trust and privacy concerns toward key outcome measures such as perceived value, customer satisfaction, and loyalty, and is thus among the first to model customers’ willingness to share information with companies in robust theoretical retailing frameworks. The proposed relationships were tested using data from two retailing contexts – groceries (N = 429) and do-it-yourself (DIY) (N = 895). Findings from the two samples…
Retail brand equity: a model based on its dimensions and effects
2013
International audience; Brand equity has been recognized as a key variable in both the academic and professional literature. This article aims to deepen the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is carried out with 300 consumers in three retailer categories, in order to analyze the relationships of the model. Due to the formative nature of two of the constructs, the analysis is developed through the partial least squares technique. From the analysis of the results, the importance of store image, perceived store value, an…
If I Had My Life to Live over Again...
1995
The study was a replication of DeGenova’s (1992) study, aiming at identifying what elderly people would do differently if they had their life to live over. The Ss were 174 retired women (56%) and men (44%) born in 1927 or 1929, residing in urban areas. The subjects completed a questionnaire, Life Revision Index (LRI), developed by DeGenova (1992), assessing life revision in the areas of friends, family, work, education, leisure, religion, and health. The results show that education and leisure enjoyment are the areas with the greatest amount of desired change. More than 70% of the subjects would spent more time in education, if they had their lives to live over again. More than sixty percen…
Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca
2019
Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach – We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings – This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction.…
Development of the Happiness Index in a country
2016
[EN] In this paper, a Happiness Index is built through the Human Dignity Respect Index which is explained by Author (2014). The index is created using three main values: development, freedom and equality. But the equality is explained by solidarity, justice and peace. Then, the Happiness Index is developed with this five concepts. The aim of this paper is to obtain the minimum quantitative variables to explain these values as well as to obtain a generic formula, which allows measuring the happiness of a country/region. The term “generic” is introduced because this formula could be extrapolated to any country. The variables to obtain the Development Index are health (Life Expectancy at birth…
Key factors of information management for crowdfunding investor satisfaction
2021
Abstract Crowdlending platforms are becoming increasingly important as a collective financing mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially those at an early stage. This study, which is based on a survey of investors on a Spanish crowdlending platform, uses fuzzy-set qualitative comparative analysis (fsQCA) to examine investor satisfaction with crowdlending platforms. Specifically, the study examines communication policies and the quality of the investor experience based on the information provided by these platforms. The value of this article lies in its examination of the antecedents of crowdlending investor satisfaction. The analysis shows that the…
Click and drive: Consumer attitude to product development: Towards future transformations of the driving experience
2016
Purpose – The purpose of this paper is to supply indications that may be useful in the process of development of new products that fully exploit the value potential of Internet of Things (IoT) technologies in the automotive industry. To this aim, the authors investigate how applications of the IoT to smart vehicles are perceived by consumers and describe different ways to increase their satisfaction. Design/methodology/approach – After a literature review focused on IoT and consumer behaviour in the automotive industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to…
The Economic Value of Creativity: How Much, for Whom, and What for?
2017
The following chapter deals with the value od creativity in media management. The first part is a literature-based reflection on different perspectives on the value of creativity. While creativity generally is considered a core value of media products, I will argue that not all aspects of creativity are equally economically valuable and, thus, it is not in the best interest of media managers to maximize creative value. I will then change perspectives and address the question of the value of creativity for the individual media worker. The second part of this chapter combines the perspectives of the predominantly economically oriented media managers with that of the predominantly culturally o…
The role of perceived value and emotions in the satisfaction and future intentions of spectators
2016
The quality of service offered by sports entities has become a good predictor of user satisfaction and also future intentions. To know the future intentions of customers of any service is a key objective to develop service improvement and retention strategies. This need has also become apparent to professional sports clubs. In this study, the relationship between quality, perceived value, emotions, satisfaction and future intentions of spectators are analyzed for a sporting event. Using a sample of 563 spectators and modeling with structural equations, results indicate that perceived value is the best predictor of the satisfaction and future intentions of spectators, while quality and emoti…