Search results for "Word of Mouth"
showing 10 items of 63 documents
“From Trust to Travel: the Role of Electronic Word of Mouth through Tourist Social Networks”
2013
Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire-Based Approach
2016
The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the …
Sentiment Analysis of Twitter in Tourism Destinations
2020
[EN] Given the importance of electronic word of mouth (eWOM), this paper analyses the content of messages generated by users related to a tourist destination and shared through Twitter. We propose three research questions regarding eWOM behaviour in Twitter focused on the expertise of the reviewer, sentiment analysis of a tweet and its content.In order to address those research questions we carry out text mining analysis by retrieving existing information on Twitter (over 1500 tweets) regarding to Venice as a tourist destination.
Viral marketing through e-mail: the link company-consumer
2013
Purpose – The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate individuals to forward such messages to others. Design/methodology/approach – The paper presents exploratory research to approach the nature of the viral process and descriptive research for testing the proposed hypotheses. Findings – The opening of an e-mail is determined by the value that an individual may perceive that the message might contain. Forwarding of the message is determined by its opening, and by the individual's perception about the value of the message it may provide to others, besides the…
Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
2014
Many websites of online retail stores display two forms of electronic word of mouth on a single product site, namely single customer reviews and aggregate review scores. This study compares the effects of simultaneously presented single customer reviews and aggregate review scores on product evaluations of visitors of online retail stores. We hypothesize that well-argued single customer reviews should be more influential than aggregate review scores that display the mean rating of all published reviews of a product. Drawing on a 2 × 2 factorial online experiment, we show that a single customer review is effective, even when potential buyers do not perceive it as representing overall custome…
Die digitale Mundpropaganda (Electronic Word-of-Mouth)
2013
Die Durchsetzung des Web 2.0 verschaffte dem Thema Mundpropaganda eine neue Aktualitat. So ermoglicht der Einzug der internetbasierten Kommunikation eine um ein Vielfaches erhohte Diffusion der Informationen im Vergleich zum traditionellen WOM. Die digitale Mundpropaganda, electronic Word-of- Mouth (kurz EWOM), erlangte in diesem Zusammenhang eine grose Bedeutung. Erstmalig wird das Phanomen in der englischsprachigen Literatur von Stauss (2000) unter der Bezeichnung „internet customer communication“ erwahnt. Eine ausfuhrliche und spezifische Definition liefern Hennig-Thurau et al. (2004).
The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective
2020
This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…
Influencia de la satisfacción y el valor percibido sobre el “Word of Mouth” en los usuarios de centros deportivos
2019
Uno de los principales objetivos de los servicios deportivos, es fidelizar a los usuarios el mayor tiempo posible en dicho servicio. Por ello, desde el inicio de la literatura de la gestión del deporte, que analizan las diferentes variables de gestión, cada vez más, aparecen trabajos que tratan de aportar información relacionada con este objetivo. Dentro de las inten- ciones futuras de los usuarios, la recomendación es uno de los factores claves para poder analizar los futuros comportamientos de dichos usuarios. Por ello este trabajo, trata de analizar cuál es la influencia de la satisfacción y el valor percibido de los usuarios, sobre el “Word of Mouth” (boca-oído), es decir, como influyen…
The importance of the services brand in predicting loyalty and word of mouth
2018
This research is related to brand perception and its implications for the management of services, especially for hedonic services. The aim of this study is to analyse the influence of perceived brand quality on credibility and attitudes towards this perceived quality from the point of view of users, as well as whether that relationship could trigger increased loyalty and recommendations. The survey was conducted with usersof a public sports service located in Valencia, Spain, and the analysis of the data and the creation of the structural model was carried out using structural equation modeling (SEM). Its results have confirmed the influence of perceived quality on credibility but not on at…
Antecedents of the Barriers Toward the Adoption of Unified Payment Interface
2020
This study examines the influence of factors related to consumer resistance on the intention to continue using the Unified Payment Interface (UPI) for electronic payments. UPI facilitates advanced, peer-to-peer, immediate payment with seamless interoperability among banks in India. The study extends the innovation resistance theory by including two behavioral measures - privacy concerns and visibility - and two moderators - security concerns and word of mouth (WOM). It used cross-sectional data collected from 714 UPI users aged between 16 and 55 years to test the proposed research model. The findings suggest that privacy concerns and usage barrier are the two crucial factors to be addressed…