Search results for "conjoint analysis"

On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

2000

It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).

A weighted logistic regression for conjoint analysis and Kansei engineering

2007

Customer needs for emotional satisfaction are increasingly being considered by product and service designers. While several existing methods such as conjoint analysis (CA), Kano model and quality function deployment support the translation of customer requirements into technical specifications, researchers are now working to develop methods aimed at integrating affective aspects into product design. Kansei engineering (KE) is a design philosophy that considers customer perceptions and emotions by adopting a multi-disciplinary approach. CA is a useful tool within a KE project. This article presents a methodology for conducting a KE project in early development phases. This methodology is bas…

Gaining Competitive Advantage through Standardization and Differentiation of Services

2015

The goal of the paper is to study the question of whether or not differences between cultural groups influence the decision of a consumer wishing to avail himself of a particular service. Therefore we have developed a semiotic extension of the means-end approach as the theoretical basis for elaborating a solution to this problem. The conjoint analysis specifies the results of the meansend analysis.

Design and analysis of discrete choice experiments for models with response time

2013

Introduction to Price Bundling

1999

Collecting goods or services in a package and selling them at a (discounted) package price has become a widespread sales practice in many production or service oriented industries. The methodology itself is called Price Bundling and can be classified as a price differentiation tool for the price management of multiproduct/service enterprises.

Marketing Science and the Ivory Tower

1994

How much has quantitative “marketing science” contributed to the practice of marketing? In my view, not much. In this article, based on extensive consulting experience, it is argued that well-established quantitative techniques like econometric models and diffusion models have produced little of either practical or scientific value. Other quantitative techniques, such as conjoint analysis, have been more useful for marketing decision-makers. But what is needed is a more pluralistic culture, drawing on a range of complementary disciplines.

No public value without a valued public

2017

This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspect…

Consumer Information Services in Intercultural Tourism : An Ethnographic Study of Chinese Outbound Backpackers

2017

This paper reports the findings of an ethnographic study of Chinese outbound backpackers’ use and adoption of consumer information services (CIS) in an intercultural tourism setting. We apply McKenna et al.’s research model of consumers’ adoption of information services as the analytical lens for the interpretive qualitative study. The data gathering was conducted in four different countries. The findings of the study confirm linkages between four information service types and the use and adoption of CIS. The study also found that service types are more diversely linked than the earlier studies have predicted and therefore we propose a revised research model, which can be used for studying …

Mining Customer Requirement from Helpful Online Reviews

2014

Today there are a huge quantity of online reviews available across different categories of products. The key question is how to select helpful online reviews and what can we learn from the abundant reviews. In this paper, we first conclude five categories of features to predict reviews' helpfulness from the perspective of a product designer and then present an approach based on conjoint analysis to measure customer requirement. The suggested approach are demonstrated using product data from a popular Chinese mobile phone market.

Patient preferences in the treatment of hemophilia A: impact of storage conditions on product choice

2018

Bernd Tischer,1 Renato Marino,2 Mariasanta Napolitano3 1Kantar Health, Munich, Germany; 2Haemophilia and Thrombosis Centre, University Hospital of Bari, Apulia, Italy; 3University of Palermo, Reference Regional Center for Thrombosis and Hemostasis Hematology Unit, Palermo, Italy Objectives: To gain insights into the usage of factor VIII (FVIII) products by patients diagnosed with moderate/severe hemophilia A, and to assess the impact and perceived importance of product storage.Methods: In this study, 200 patients diagnosed with moderate or severe hemophilia A across seven countries participated. Data were collected via a 30-minute, face-to-face interview in six countries and via a web-based…