Search results for "followers"
showing 7 items of 7 documents
Sociālo līdzekļu ietekme uz paterētāju uzvedību (uz veikala Zara Instagrama piemēra)
2020
Uzņēmumiem, kas integrē stratēģisko pieeju sociālo mediju izmantošanai, būs priekšrocības salīdzinājumā ar tiem, kas to nedara. Novērtējot sociālo mediju ietekmi uz zīmolu un mārketinga pieejām, esošās literatūras izpēte par sociālo mediju lietošanu un zīmola uztveri var palīdzēt identificēt jaunas un veiksmīgas stratēģijas patērētāju iesaistes uzlabošanai, izmantojot sociālos medijus. Šī bakalaura darba autore apraksta sociālo mediju, it īpaši Instagram, ietekmi uz Zara zīmola patērētāju uzvedību. Promocijas darba mērķis ir pārbaudīt uzņēmuma Zara Instagram profila ietekmi uz klientu uzvedību. Rezultāti liecina, ka reklāmu, atsauksmju, ziņu ticamība vietnē Instagram ir augsta, salīdzinot a…
When grandiose meets vulnerable: narcissism and well-being in the organizational context
2020
Objective: In this article, we explore the implications of vulnerable narcissism in an organizational context, particularly with regard to work-related well-being and leader–follower interactions. ...
Leaders – A Determinant Role
2016
Abstract No matter of the business sector the company plays in, today leadership is essential in order to be successful, because when we speak about leadership we think about the power that is the result of the connection between a leader and his followers. Today it is important to have good managers that organize and conduct the company in order to achieve the objectives, but it is more important that the managers to be good leaders that have the power to influence other in participating for achieving companies goals.
Nelle terre degli “eretici” L’opera degli allievi di Carlo Fontana in Sicilia
2017
La comunicazione, articolata a quattro mani, intende approfondire l’esperienza professionale svolta in Sicilia da alcuni degli architetti formatisi presso l’atelier di Carlo Fontana o presso l’Accademia di San Luca. L’ipotesi di lavoro è quella di saggiare in che modo i modelli di scuola romana e l’ortodossia classicista abbiano trovato spazi in un’isola dove, dalla seconda metà del XVII secolo, le tendenze dominanti sono orientate all’iperdecorazione e caratterizzate da forme di contaminazione professionale tra architettura e scultura. Studiando l’attività di architetti come Giacomo Amato o i progetti prodotti da Giovan Batista Contini, Romano Carapecchia o Nicola Michetti si esamineranno …
Towards a sustainable leader-follower relationship: constructive dissensus, organizational virtuousness and happiness at work (haw)
2020
This paper examines how leaders and followers can interact positively under complex and bounded conditions. For this purpose, this paper conceptualizes and measures the concept of constructive dissensus. Constructive dissensus relates to a mutual understanding leading to a situation of coregulation. In addition, the relationship between constructive dissensus and happiness at work is examined on the basis of affective events theory. Furthermore, the mediating role of organizational virtuousness is assessed. Through structural equation modeling, a multilevel analysis was performed. Data from 130 bank branches and 606 employees were gathered. The results reveal a direct effect of constructive…
Making and breaking relationships on social media: the impacts of brand and influencer betrayals
2021
This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. The results show that a perceived betrayal by a brand can negatively affect the perceived coolness of the social media influencer that has endorsed the brand, as well as the parasocial relationships that followers have with the influencer. Accordingly, a perceived betrayal by a social media influencer can negatively affect attitudes, trust and purc…
Strategically Balanced Change: A Key Factor in Modern Management
2006
Organizational change is a much discussed topic in the management literature. It is an important issue because proper change management significantly increases the survival of an organization in today’s hypercompetitive global business environment. Yet, all too often transformational change programs fail due to a variety of reasons. The purpose of this paper is to describe change from different angles (e.g., themes and types of change, importance of change, resistance to change, and change lessons) and to utilize the literature information to identify key components of organizational change in order to develop a “Model of Strategically Balanced Change”. I argue that transformational change …