Search results for "consumer behavior."

showing 10 items of 104 documents

In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

2018

Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was con…

healthcare services managementmedicine.medical_specialtyHealth (social science)media_common.quotation_subjectlcsh:MedicineMedicine (miscellaneous)Public administrationHealth administrationLoyaltyHealth caremedicinehealth care economics and organizationsmedia_commonlcsh:R5-920business.industryPublic healthlcsh:RPublic sectorPrivate sectorconsumer behavior.Public–private partnershiphealthcare services marketingGeneral partnershipPatients’ loyalty behaviourlcsh:Medicine (General)businessRevista Ciencias de la Salud
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Can Dried Fruits Replace Unhealthy Snacking among Millennials? An Empirical Study on Dried Fruit Consumption in Italy

2023

The consumption of dried fruits in place of unhealthy snacks, which are rich in sugars, salt, and fats, could represent a valid option for reaching the daily intake recommended by the WHO for fruits and for encouraging the adoption of a sustainable diet. However, the consumption of dried fruits is lower than that of unhealthy snacks, especially among young people. Therefore, to foster young people’s intentions to consume dried fruits instead of unhealthy snacks, it is important to identify the factors underlying millennials’ consumption intentions. Using a convenience sample of 174 Italian millennials, this paper aimed to understand the factors influencing young people’s i…

healthy foodRenewable Energy Sustainability and the Environmentconsumer behavior; drying process; healthy foods; tobit; WTPSettore AGR/01 - Economia Ed Estimo RuraleGeography Planning and Developmentconsumer behaviorBuilding and Constructiondrying proceManagement Monitoring Policy and LawtobitWTPSettore AGR/02 - Agronomia E Coltivazioni ErbaceeSustainability; Volume 15; Issue 9; Pages: 7083
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Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador.

2022

Las redes sociales han reestructurado el paradigma de la comunicación en el marketing. Investigaciones recientes demuestran que la conducta de consultar reseñas está adquiriendo un rol fundamental en la decisión de compra de los consumidores. En este contexto, el presente estudio desarrolló un marco de investigación para determinar la cadena de relación entre influencia social, credibilidad percibida del boca a boca, adopción del boca a boca e intención de compra aplicada a la industria cosmética del Ecuador. A través de una muestra de 406 consumidores y la aplicación del método de análisis de ecuaciones estructurales, los resultados evidencian el vínculo existente entre las variables plant…

influencia socialadopción del eWOMStrategy and ManagementConsumidoresPublicidad boca a boca//vocabularies.unesco.org/thesaurus/concept1545 [http]IntentionCosmeticsMercadeo en Internet//id.loc.gov/authorities/subjects/sh85067189 [http]Social mediaSocial influencePreferencias de los consumidoresWord-of-mouth advertising//id.loc.gov/authorities/subjects/sh91001924 [http]AdvertisingManagement of Technology and InnovationConsumidor//vocabularies.unesco.org/thesaurus/concept5657 [http]Influencia socialMarketingCosmeticosintención de compraM31 MarketingConsumer behaviourCredibilidad percibida del eWOMComercio electrónico//id.loc.gov/authorities/subjects/sh85033139 [http]eWOM en redes socialesAdopción del eWOMIntenciónIntención de compraPersuasion (Psychology)//id.loc.gov/authorities/subjects/sh96008434 [http]Internet marketingRelaciones socialesInternet personalitiesEconomics and EconometricsPersuasión (Psicología)Medios socialesElectronic commerceComportamiento del consumidorOnline social networks in businessPublicidad//vocabularies.unesco.org/thesaurus/concept6377 [http]//vocabularies.unesco.org/thesaurus/concept1532 [http]ShoppingRedes de informaciónMercadeo//id.loc.gov/authorities/subjects/sh87006429 [http]Information networksComercializaciónBusiness and International ManagementCompraCompras//id.loc.gov/authorities/subjects/sh85100175 [http]Redes sociales en línea en los negociosCosméticos//id.loc.gov/authorities/subjects/sh85121778 [http]//id.loc.gov/authorities/subjects/sh2015001935 [http]//vocabularies.unesco.org/thesaurus/concept12431 [http]UNESCO::CIENCIAS ECONÓMICAS//id.loc.gov/authorities/subjects/sh95005028 [http]//vocabularies.unesco.org/thesaurus/concept17089 [http]Consumer behavior//id.loc.gov/authorities/subjects/sh2015001634 [http]Purchasingcredibilidad percibida del eWOMConsumers' preferences//id.loc.gov/authorities/subjects/sh85031496 [http]Social relationshipsConsumersInfluenciadoresFinance//id.loc.gov/authorities/subjects/sh94006574 [http]
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The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is c…

2011

jel:M10jel:M19consumer behavior market segmentation primary research global brand differentiation.REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT
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Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism

2015

Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impact consumer behaviors in tourism. Thus, in this article, we explore the receptivity of consumers in terms of certain types of influences, exogenous and endogenous, to hedonic and utilitarian factors related to a tourism package. To examine these research questions, we employ exploratory factor analysis, confirmatory factor analysis, and structural equation modelling on a sample of 150 tourists from Europe and North America.

jel:M10marketing influencesjel:M31utilitarian factorslcsh:Marketing. Distribution of productstourismlcsh:HF5410-5417.5hedonic factors utilitarian factors marketing influences tourism consumer behaviorhedonic factorsExpert Journal of Marketing
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Motivators That Intervene in the Decision Making Process in Tourism

2014

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.

jel:M21consumer behavior motivators consumer buying behavior influences tourism process decision making processinfluencesjel:M31tourism processlcsh:Marketing. Distribution of productsconsumer buying behaviordecision making processlcsh:HF5410-5417.5consumer behaviormotivatorsExpert Journal of Marketing
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Market Segmentation in the Decision Making Process in Tourism

2014

In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and…

jel:M21consumer behavior tourism market segmentation tourist dimensions decision making processjel:M31tourist dimensionsmarket segmentationtourismdecision making processconsumer behaviorlcsh:Businesslcsh:HF5001-6182Expert Journal of Business and Management
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Consumption Habits During the Decision Making Process in Tourism

2014

It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer preferences and requirements, tourism market segmentation, and motivational factors such as cultural, personal, emotional, status, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns that are usually decisive in the de…

jel:M21habit of purchasetripsjel:M31consumer behavior habit of purchase buyer behavior trips customer satisfaction touristsbuyer behaviorcustomer satisfactiontouristsconsumer behaviorlcsh:Businesslcsh:HF5001-6182Expert Journal of Business and Management
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CORRELATION ANALYSIS FOR TOURISM HEDONIC AND UTILITARIAN MOTIVATORS IN THE DECISION MAKING PROCESSÂ

2013

For centuries, the marketing concept claims that organizations must forecast and satisfy consumer needs if their goals are to make profit and develop a connection with their customers. The marketing concept plays a vital role because consumers have a variety of choices and lately, they are better educated, with eagerness in spending and they are capable to shop around much more in order to purchase everything that satisfy their needs and expectations. In this line of ideas, this study examines correlations between consumer motivators to buy a tourism package.

jel:M31consumer behavior motivators hedonism utilitarian drive analysis determinants consumer motivation bivariate correlation.Revista Economica
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CONSUMER BEHAVIOR IN TOURISM AND THE INFLUENCING FACTORS OF THE DECISION MAKING PROCESS

2013

Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.

jel:M31consumer behavior motivators market segmentation determinants tourists types of tourism purchaseRevista Economica
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